I. Introduction

1.     Introduction

      This forum was initiated after Beijing Summer Olympic Games by the “Beijing Olympics Marketing Taipei Summit” held by the Department of Physical Education, National Taiwan Normal University during December 13th through 14th in 2008. It not only received positive feedbacks from domestic sport industry practitioners, scholars, and government institutions, but also triggered the promotion and development of sport industries in Taiwan. The 1^st Taipei International Forum, authorized by the Asian Sport Industries Association, was hosted in 2009 by the Department of Physical Education, National Taiwan Normal University, followed by the 2^nd and the 3^rd Taipei International Forum in 2010 and 2011, respectively. These forums revealed profound impact on the support of Taiwanese sport industry policies, the development and employment of human resources in sport, the cooperative model among practitioners, academia and the government, and finally Taiwan’s critical role in the process of the development in Asian sport industries. With great success of the previous forums, the 4^th International Forum is of high expectation from representatives of Asian member countries.

  This forum is held in Hualien in order to match the current issues such as Sport Industry Development Regulations and 2012 London Olympics, and to showcase the beauty of eastern Taiwan as well as the outstanding conditions for developing sport and leisure tourism. The Department of Physical Education and Kinesiology at National Dong Hwa University is co-hosting the forum, expecting to create international cooperation for the development on sport and leisure in eastern Taiwan.