I.Introduction

    This forum was initiated after Beijing Summer Olympic Games by the “Beijing Olympics Marketing Taipei Summit” held by the Department of Physical Education, National Taiwan Normal University during December 13th through 14th in 2008. It not only received positive feedbacks from domestic sport industry practitioners, scholars, and government institutions, but also triggered the promotion and development of sport industry in Taiwan. The 1st Taipei International Forum, authorized by the Asian Sport Industry Association (ASIA), was hosted in 2009 by the Department of Physical Education, National Taiwan Normal University, followed by The 2nd Taipei International Forum in 2010. These two forums revealed profound impact on the support of Taiwanese sport industry policies, the development and employment of human resources in sports, the cooperative model among practitioners, academia and the government, and finally Taiwan’s critical role in the process of the development in Asian sport industry. With the 100th National Anniversary, the passage of Sport Industry Development Regulation, the great potential of Asian sport industry, and the global trend of sport industry, it is not only of special meaning but also highly expected by the practitioners, academia and government institutions in Taiwan and the Asian region as well to host The 3rd Taipei International Forum.